Mobile Shoppers: Not Who You Would Expect

When we think of the typical shoppers, we tend to think of women who spend tons of time browsing through accessories and clothes. Of course there are also men who shop but tend to give less of an effort in the process. When it comes to mobile shopping, one would assume that it is in the woman's nature to take on the heavy user identity. Right? Wrong. A recent survey showed that men tend to shop via mobile devices a lot more often than women do. Why is this so you may ask? It simple, men shop quickly, therefore mobile shopping provides them with the perfect platform to do so.

Think about it, us guys are sitting on our couch watching the game while the women are out window shopping or browsing in stores and trying on dresses. Guys like things to be simple and efficient. So when we're sitting at home, we are more likely to work right from our comfort zone. A recent poll was taken asking men and women if shopping was a form of therapy for them. The results are the following: 46% of women agreed while 27% of men agreed. There is a clear discrepancy with the way each gender views the general idea of shopping. Women clearly enjoy the experience more than men do and look at it as a way of comfort.

Another survey was taken, this time asking men and women if they primarily shop on their phone through a mobile app. 15% of men agreed while 9% of women agreed. As expected, the men find it a lot easier to get their shopping done in the comfort of their own home. This doesn't mean that men are more tech savvy, but they would rather resort to the easiest form of buying rather than seeing the product in person the old fashion way. As sad as it sounds, technology has caused the average man to become lazier with mondain activities.

Speaking from personal experience, I have also purchased quite a bit from my mobile apps. For example, I recently ordered a basketball jersey from my Amazon app strictly on impulse as I was watching basketball highlights from a pub in the same fashion as ordering it on the computer. The only difference was I wasn't in my house yet it was a lot more convenient than going to a store and trying each size on. Mobile apps offer everything computer orders do in the convenience in our phone. I can choose my size, style and compare prices. Mobile app purchases have made shopping a whole lot simpler and easier for the average man. No longer do we need to make those trips to the retail stores, we not have access on the road.

Article: http://www.adweek.com/news/advertising-branding/men-are-more-likely-women-use-mobile-shopping-technology-148791